NJ Elks, is a non-profit organization that provides communities with more than just lodges to rent out. They offer places where neighbors can come together, families can share meals, and where children can grow.
The Elks have previously done an out-of-home campaign and came to Outfront Studios to develop a branding campaign. This was used to help create a Social Campaign and out-of-home campaign to bring awareness to different communities in New Jersey as well as encourage new members to join. The personable typography and designs were used to reach a diverse ethnic and age group among the various communities in New Jersey where an Elks lodge could be found.
